FAQFrequently Asked Questions

What is your circulation?
Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
How long has Coffee News been in existence?
How long have you been publishing?
Can restaurants advertise in Coffee News?
How much is an ad?
Why do you require an annual contract?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and then?



Q: What is your circulation?  

A: How many people are actually reading Coffee News?

Readership varies on a monthly basis. As of January, 2014, our readership is as follows:

• Camarillo: 22,320 - 25,680 actual reads per month
• Moorpark: 17,740 - 19,260 actual reads per month

We know this because we track our numbers very carefully. We tally how many copies are left in each stand and record how many new papers we leave each week.  Our readership numbers are then calculated using a multiple read factor measured, tested & proven to be statistically accurate.

What do you think the shelf life is for other local newspapers or magazines that are delivered to homes here locally? In other words, how long before they hit the trash can? The answer is about a day, or two, or immediately. Coffee News is in the community 3 meals a day, 7 days a week.  Coffee News is different, with no short shelf life, offering continuous weekly exposure (and repeat readership) just like a billboard but at a fraction of the cost.

Q: Can I subscribe to Coffee News?  

A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants or any other place where you might have some time to read while waiting. You can subsribe to our "What's Happening" events and get them weekly in your email, just follow this link and fill out the form.

Q: How often do you publish and where are you distributed?  

A: New issues are distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing over a cup of coffee. With Coffee News, there is NO BAD news - only trivia, fun facts, local events, and other fun things that draw attention (like the chance to win cash each month). To see the locations where you can pick up a copy of Coffee News, visit the distribution area of this web site.

Q: How long has Coffee News been in existence?  

A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 1,000 locations in the U.S. and over 40 countries worldwide!

Q: How long have you been publishing?  

A: Our Debut Edition in Moorpark began with the May 5, 2008 issue, and our Debut Edition in Camarillo began with the January 5, 2009 issue.

 

A: No. As a courtesy to all our restaurant and coffee shop clients in the area, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason? A Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out, along Coffee News too.

We do offer restaurants carrying Coffee News a free location listing on our web site showing our readers where they can pick up a free copy of Coffee News. We also bring business back to the restaurants that carry Coffee News by awarding gift cards as prizes to our contest winners.

Q: How much is an ad?  

A: Ads in Coffee News are less expensive than other print media, so even the small business person can easily afford to advertise. You can advertise in Coffee News for as little as the cost of a cup of coffee per day! So unless another company in your "category" of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are "EXCLUSIVES", meaning we only allow one type of business in each edition. When you advertise with us, you will LOCK OUT your competition - unlike any other publication in town!

Q: Why do you require an annual contract?  

A: The nature of Coffee News is to present your advertisement to people in a consistent and repetitious manner. From our 25 years of Coffee News, we know that our ads work. With the inherent nature of print advertising, it takes some time to get the ball rolling and to establish the repetition necessary to generate responses. And with the dynamic nature of a weekly publication, you can change your ad as often as you wish to emphasize new promotions, seasonal sales, etc. Because of the exclusivity of our ads and the community-wide exposure, many of our advertisers become a fixture in our publication, and don't ever want to give up their spot. Businesses choose our publication over the yellow pages because of the exclusivity, high visibility, changeability, and affordability that we offer, not to mention the great results our ads yield.

A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?

For more, read about "the benefits" of advertising in our Coffee News article, Repetition!

Q: How do I pay for the ad?  

A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, check or Visa/Mastercard/Amex/Discover. A minimum of four weeks payment is required in advance. Pricing is determined by several factors including the length of your commitment and the level of demand and competition in your business category.

Q: Do I need to design the ad?  

A: NO... If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we'll work with you to create one. The ad production fee is $30. We have a strong background in Marketing and Advertising, and can help work with you to create a great ad that reaps results!

The Extra Degree! Coffee News is also proud to recommend and offer the services of Say It With Words, who's copywriting work has been proven to dramatically increase advertising response rates.  Whatever your plans for advertising may be, this is an invaluable resource that can take your business to the next level.  An incredible offer has been negotiated for Coffee News ad consultation, a flat-fee of $75.00, which includes extensive information gathering by phone and e-mail, a rough and final draft for your branding message, suggestions for graphics, and coordination with Coffee News. Say It With Words is a great resource to consider hiring for better results from any future advertising you choose to do. As the Einstein quote about trying the "same thing" and expecting "different results" suggests... Insanity!  Here's Say It With Words contact info:
Say It With Words
Award-Winning Corporate Communications,
Marketing & Advertising
(818) 991-1587
www.siww.net

Q: Can I change an ad now and then?  

A: Yes, you can. There is never a charge for minor ad changes, which may be e-mailed, faxed or phoned in. Keep in mind that there is a 2-week production window, so please plan ahead!